Privacy Policy
Last updated: May 09, 2022
This Privacy Policy describes Our policies and procedures on the collection,
use and disclosure of Your information when You use the Service and tells You
about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the
Service, You agree to the collection and use of information in accordance with
this Privacy Policy.
Interpretation and Definitions
Interpretation
The words of which the initial letter is capitalized have meanings defined
under the following conditions. The following definitions shall have the same
meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or
parts of our Service.
Business, for the purpose of the CCPA (California Consumer Privacy Act),
refers to the Company as the legal entity that collects Consumers' personal
information and determines the purposes and means of the processing of
Consumers' personal information, or on behalf of which such information is
collected and that alone, or jointly with others, determines the purposes and
means of the processing of consumers' personal information, that does business
in the State of California.
Company (referred to as either "the Company", "We",
"Us" or "Our" in this Agreement) refers to YZM Digital
Marketing in Brooklyn, NY.
For the purpose of the GDPR, the Company is the Data Controller.
Consumer, for the purpose of the CCPA (California Consumer Privacy Act),
means a natural person who is a California resident. A resident, as defined in
the law, includes (1) every individual who is in the USA for other than a
temporary or transitory purpose, and (2) every individual who is domiciled in
the USA who is outside the USA for a temporary or transitory purpose.
Cookies are small files that are placed on Your computer, mobile device or
any other device by a website, containing the details of Your browsing history
on that website among its many uses.
Country refers to: New York, United States
Data Controller, for the purposes of the GDPR (General Data Protection
Regulation), refers to the Company as the legal person which alone or jointly
with others determines the purposes and means of the processing of Personal
Data.
Device means any device that can access the Service such as a computer, a cellphone,
or a digital tablet.
Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities,
in particular the U.S. Federal Trade Commission (FTC), for the Internet
industry to develop and implement a mechanism for allowing internet users to
control the tracking of their online activities across websites.
Personal Data is any information that relates to an identified or
identifiable individual.
For the purposes of GDPR, Personal Data means any information relating to
You such as a name, an identification number, location data, online identifier
or to one or more factors specific to the physical, physiological, genetic,
mental, economic, cultural or social identity.
For the purposes of the CCPA, Personal Data means any information that
identifies, relates to, describes or is capable of being associated with, or
could reasonably be linked, directly or indirectly, with You.
Sale, for the purpose of the CCPA (California Consumer Privacy Act), means
selling, renting, releasing, disclosing, disseminating, making available,
transferring, or otherwise communicating orally, in writing, or by electronic
or other means, a Consumer's personal information to another business or a
third party for monetary or other valuable consideration.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on
behalf of the Company. It refers to third-party companies or individuals
employed by the Company to facilitate the Service, to provide the Service on
behalf of the Company, to perform services related to the Service or to assist
the Company in analyzing how the Service is used. For the purpose of the GDPR,
Service Providers are considered Data Processors.
Third-party Social Media Service refers to any website or any social network
website through which a User can log in or create an account to use the
Service.
Usage Data refers to data collected automatically, either generated by the
use of the Service or from the Service infrastructure itself (for example, the
duration of a page visit).
Website refers to YZM Digital Marketing, accessible from yzmdigitalmarkeing.com
You means the individual accessing or using the Service, or the company, or
other legal entity on behalf of which such individual is accessing or using the
Service, as applicable.
Under GDPR (General Data Protection Regulation), You can be referred to as
the Data Subject or as the User as you are the individual using the Service.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using Our Service, We may ask You to provide Us with certain
personally identifiable information that can be used to contact or identify
You. Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Usage Data
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol
address (e.g. IP address), browser type, browser version, the pages of our
Service that You visit, the time and date of Your visit, the time spent on
those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect
certain information automatically, including, but not limited to, the type of
mobile device You use, Your mobile device unique ID, the IP address of Your
mobile device, Your mobile operating system, the type of mobile Internet
browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit
our Service or when You access the Service by or through a mobile device.
Information from Third-Party Social Media Services
The Company allows You to create an account and log in to use the Service
through the following Third-party Social Media Services:
If You decide to register through or otherwise grant us access to a
Third-Party Social Media Service, We may collect Personal data that is already
associated with Your Third-Party Social Media Service's account, such as Your
name, Your email address, Your activities or Your contact list associated with
that account.
You may also have the option of sharing additional information with the
Company through Your Third-Party Social Media Service's account. If You choose
to provide such information and Personal Data, during registration or
otherwise, You are giving the Company permission to use, share, and store it in
a manner consistent with this Privacy Policy.
Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on
Our Service and store certain information. Tracking technologies used are
beacons, tags, and scripts to collect and track information and to improve and
analyze Our Service. The technologies We use may include:
• Cookies or Browser Cookies. A cookie is a small file placed on Your
Device. You can instruct Your browser to refuse all Cookies or to indicate when
a Cookie is being sent. However, if You do not accept Cookies, You may not be
able to use some parts of our Service. Unless you have adjusted Your browser
setting so that it will refuse Cookies, our Service may use Cookies.
• Flash Cookies. Certain features of our Service may use local stored
objects (or Flash Cookies) to collect and store information about Your
preferences or Your activity on our Service. Flash Cookies are not managed by
the same browser settings as those used for Browser Cookies. For more
information on how You can delete Flash Cookies, please read "Where can I
change the settings for disabling, or deleting local shared objects?"
available at
https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_
• Web Beacons. Certain sections of our Service and our emails may contain
small electronic files known as web beacons (also referred to as clear gifs,
pixel tags, and single-pixel gifs) that permit the Company, for example, to
count users who have visited those pages or opened an email and for other
related website statistics (for example, recording the popularity of a certain
section and verifying system and server integrity).
Cookies can be "Persistent" or "Session" Cookies.
Persistent Cookies remain on Your personal computer or mobile device when You
go offline, while Session Cookies are deleted as soon as You close Your web
browser. Learn more about cookies: Use of Cookies by Free Privacy Policy.
We use both Session and Persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available
through the Website and to enable You to use some of its features. They help to
authenticate users and prevent fraudulent use of user accounts. Without these Cookies,
the services that You have asked for cannot be provided, and We only use these
Cookies to provide You with those services.
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on
the Website.
Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use
the Website, such as remembering your login details or language preference. The
purpose of these Cookies is to provide You with a more personal experience and
to avoid You having to re-enter your preferences every time You use the
Website.
Tracking and Performance Cookies
Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies are used to track information about traffic to the
Website and how users use the Website. The information gathered via these
Cookies may directly or indirectly identify you as an individual visitor. This
is because the information collected is typically linked to a pseudonymous
identifier associated with the device you use to access the Website. We may
also use these Cookies to test new pages, features or new functionality of the
Website to see how our users react to them.
Targeting and Advertising Cookies
Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies track your browsing habits to enable Us to show
advertising which is more likely to be of interest to You. These Cookies use
information about your browsing history to group You with other users who have
similar interests. Based on that information, and with Our permission, third
party advertisers can place Cookies to enable them to show adverts which We
think will be relevant to your interests while You are on third party websites.
For more information about the cookies we use and your choices regarding
cookies, please visit our Cookies Policy or the Cookies section of our Privacy
Policy.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
• To provide and maintain our Service, including to monitor the usage of our
Service.
• To manage Your Account: to manage Your registration as a user of the
Service. The Personal Data You provide can give You access to different
functionalities of the Service that are available to You as a registered user.
• For the performance of a contract: the development, compliance and
undertaking of the purchase contract for the products, items or services You
have purchased or of any other contract with Us through the Service.
• To contact You: To contact You by email, telephone calls, SMS, or other
equivalent forms of electronic communication, such as a mobile application's
push notifications regarding updates or informative communications related to
the functionalities, products or contracted services, including the security
updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about
other goods, services and events which we offer that are similar to those that
you have already purchased or enquired about unless You have opted not to
receive such information.
• To manage Your requests: To attend and manage Your requests to Us.
• To deliver targeted advertising to You: We may use Your information to
develop and display content and advertising (and work with third-party vendors
who do so) tailored to Your interests and/or location and to measure its
effectiveness.
• For business transfers: We may use Your information to evaluate or conduct
a merger, divestiture, restructuring, reorganization, dissolution, or other
sale or transfer of some or all of Our assets, whether as a going concern or as
part of bankruptcy, liquidation, or similar proceeding, in which Personal Data
held by Us about our Service users is among the assets transferred.
• For other purposes: We may use Your information for other purposes, such
as data analysis, identifying usage trends, determining the effectiveness of
our promotional campaigns and to evaluate and improve our Service, products,
services, marketing and your experience.
We may share Your personal information in the following situations:
• With Service Providers: We may share Your personal information with
Service Providers to monitor and analyze the use of our Service, to show
advertisements to You to help support and maintain Our Service, to advertise on
third party websites to You after You visited our Service, to contact You.
• For business transfers: We may share or transfer Your personal information
in connection with, or during negotiations of, any merger, sale of Company
assets, financing, or acquisition of all or a portion of Our business to
another company.
• With Affiliates: We may share Your information with Our affiliates, in
which case we will require those affiliates to honor this Privacy Policy.
Affiliates include Our parent company and any other subsidiaries, joint venture
partners or other companies that We control or that are under common control
with Us.
• With business partners: We may share Your information with Our business
partners to offer You certain products, services or promotions.
• With other users: when You share personal information or otherwise
interact in the public areas with other users, such information may be viewed
by all users and may be publicly distributed outside. If You interact with
other users or register through a Third-Party Social Media Service, Your
contacts on the Third-Party Social Media Service may see Your name, profile,
pictures and description of Your activity. Similarly, other users will be able
to view descriptions of Your activity, communicate with You and view Your
profile.
• With Your consent: We may disclose Your personal information for any other
purpose with Your consent.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary
for the purposes set out in this Privacy Policy. We will retain and use Your
Personal Data to the extent necessary to comply with our legal obligations (for
example, if we are required to retain your data to comply with applicable
laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes.
Usage Data is generally retained for a shorter period of time, except when this
data is used to strengthen the security or to improve the functionality of Our
Service, or We are legally obligated to retain this data for longer time
periods.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's
operating offices and in any other places where the parties involved in the
processing are located. It means that this information may be transferred to —
and maintained on — computers located outside of Your state, province, country
or other governmental jurisdiction where the data protection laws may differ
than those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such
information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your
data is treated securely and in accordance with this Privacy Policy and no
transfer of Your Personal Data will take place to an organization or a country
unless there are adequate controls in place including the security of Your data
and other personal information.
Disclosure of Your Personal Data
Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your
Personal Data may be transferred. We will provide notice before Your Personal
Data is transferred and becomes subject to a different Privacy Policy.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your
Personal Data if required to do so by law or in response to valid requests by
public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that
such action is necessary to:
• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no
method of transmission over the Internet, or method of electronic storage is
100% secure. While We strive to use commercially acceptable means to protect
Your Personal Data, We cannot guarantee its absolute security.
Detailed Information on the Processing of Your Personal Data
The Service Providers We use may have access to Your Personal Data. These
third-party vendors collect, store, use, process and transfer information about
Your activity on Our Service in accordance with their Privacy Policies.
Analytics
We may use third-party Service providers to monitor and analyze the use of
our Service.
Facebook Pixel
Their Privacy Policy can be viewed at
https://www.facebook.com/privacy/explanation
Advertising
We may use Service Providers to show advertisements to You to help support
and maintain Our Service.
Their Privacy Policy can be viewed at
https://www.facebook.com/privacy/explanation
Email Marketing
We may use Your Personal Data to contact You with newsletters, marketing or
promotional materials and other information that may be of interest to You. You
may opt-out of receiving any, or all, of these communications from Us by
following the unsubscribe link or instructions provided in any email We send or
by contacting Us.
We may use Email Marketing Service Providers to manage and send emails to
You.
Entresoft
Their Privacy Policy can be viewed at https://entresoft.com/privacy-policy/
Behavioral Remarketing
The Company uses remarketing services to advertise to You after You accessed
or visited our Service. We and Our third-party vendors use cookies and
non-cookie technologies to help Us recognize Your Device and understand how You
use our Service so that We can improve our Service to reflect Your interests
and serve You advertisements that are likely to be of more interest to You.
These third-party vendors collect, store, use, process and transfer
information about Your activity on Our Service in accordance with their Privacy
Policies and to enable Us to:
• Measure and analyze traffic and browsing activity on Our Service
• Show advertisements for our products and/or services to You on third-party
websites or apps
• Measure and analyze the performance of Our advertising campaigns
Some of these third-party vendors may use non-cookie technologies that may
not be impacted by browser settings that block cookies. Your browser may not
permit You to block such technologies. You can use the following third-party
tools to decline the collection and use of information for the purpose of
serving You interest-based advertising:
• The NAI's opt-out platform: http://www.networkadvertising.org/choices/
• The EDAA's opt-out platform http://www.youronlinechoices.com/
• The DAA's opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
You may opt-out of all personalized advertising by enabling privacy features
on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads
Personalization (Android). See Your mobile device Help system for more
information.
We may share information, such as hashed email addresses (if available) or
other online identifiers collected on Our Service with these third-party
vendors. This allows Our third-party vendors to recognize and deliver You ads
across devices and browsers. To read more about the technologies used by these
third-party vendors and their cross-device capabilities please refer to the
Privacy Policy of each vendor listed below.
The third-party vendors We use are:
Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by
visiting this page: https://www.facebook.com/help/516147308587266
To opt-out from Facebook's interest-based ads, follow these instructions
from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioural
Advertising established by the Digital Advertising Alliance. You can also
opt-out from Facebook and other participating companies through the Digital
Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital
Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the
European Interactive Digital Advertising Alliance in Europe
http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit
Facebook's Data Policy: https://www.facebook.com/privacy/explanation
GDPR Privacy
Legal Basis for Processing Personal Data under GDPR
We may process Personal Data under the following conditions:
• Consent: You have given Your consent for processing Personal Data for one
or more specific purposes.
• Performance of a contract: Provision of Personal Data is necessary for the
performance of an agreement with You and/or for any pre-contractual obligations
thereof.
• Legal obligations: Processing Personal Data is necessary for compliance
with a legal obligation to which the Company is subject.
• Vital interests: Processing Personal Data is necessary in order to protect
Your vital interests or of another natural person.
• Public interests: Processing Personal Data is related to a task that is
carried out in the public interest or in the exercise of official authority
vested in the Company.
• Legitimate interests: Processing Personal Data is necessary for the
purposes of the legitimate interests pursued by the Company.
In any case, the Company will gladly help to clarify the specific legal
basis that applies to the processing, and in particular whether the provision
of Personal Data is a statutory or contractual requirement, or a requirement
necessary to enter into a contract.
Your Rights under the GDPR
The Company undertakes to respect the confidentiality of Your Personal Data
and to guarantee You can exercise Your rights.
You have the right under this Privacy Policy, and by law if You are within
the EU, to:
• Request access to Your Personal Data. The right to access, update or
delete the information We have on You. Whenever made possible, you can access,
update or request deletion of Your Personal Data directly within Your account
settings section. If you are unable to perform these actions yourself, please
contact Us to assist You. This also enables You to receive a copy of the
Personal Data We hold about You.
• Request correction of the Personal Data that We hold about You. You have
the right to have any incomplete or inaccurate information We hold about You
corrected.
• Object to processing of Your Personal Data. This right exists where We are
relying on a legitimate interest as the legal basis for Our processing and
there is something about Your particular situation, which makes You want to
object to our processing of Your Personal Data on this ground. You also have
the right to object where We are processing Your Personal Data for direct
marketing purposes.
• Request erasure of Your Personal Data. You have the right to ask Us to
delete or remove Personal Data when there is no good reason for Us to continue
processing it.
• Request the transfer of Your Personal Data. We will provide to You, or to
a third-party You have chosen, Your Personal Data in a structured, commonly
used, machine-readable format. Please note that this right only applies to
automated information which You initially provided consent for Us to use or
where We used the information to perform a contract with You.
• Withdraw Your consent. You have the right to withdraw Your consent on
using your Personal Data. If You withdraw Your consent, We may not be able to
provide You with access to certain specific functionalities of the Service.
Exercising of Your GDPR Data Protection Rights
You may exercise Your rights of access, rectification, cancellation and
opposition by contacting Us. Please note that we may ask You to verify Your
identity before responding to such requests. If You make a request, We will try
our best to respond to You as soon as possible.
You have the right to complain to a Data Protection Authority about Our
collection and use of Your Personal Data. For more information, if You are in
the European Economic Area (EEA), please contact Your local data protection
authority in the EEA.
CCPA Privacy
This privacy notice section for California residents supplements the
information contained in Our Privacy Policy and it applies solely to all
visitors, users, and others who reside in the State of California.
Categories of Personal Information Collected
We collect information that identifies, relates to, describes, references,
is capable of being associated with, or could reasonably be linked, directly or
indirectly, with a particular Consumer or Device. The following is a list of
categories of personal information which we may collect or may have been
collected from California residents within the last twelve (12) months.
Please note that the categories and examples provided in the list below are
those defined in the CCPA. This does not mean that all examples of that
category of personal information were in fact collected by Us, but reflects our
good faith belief to the best of our knowledge that some of that information
from the applicable category may be and may have been collected. For example,
certain categories of personal information would only be collected if You
provided such personal information directly to Us.
Category A: Identifiers.
Examples: A real name, alias, postal address, unique personal identifier,
online identifier, Internet Protocol address, email address, account name,
driver's license number, passport number, or other similar identifiers.
Collected: Yes.
Category B: Personal information categories listed in the California
Customer Records statute (Cal. Civ. Code § 1798.80(e)).
Examples: A name, signature, Social Security number, physical
characteristics or description, address, telephone number, passport number,
driver's license or state identification card number, insurance policy number,
education, employment, employment history, bank account number, credit card
number, debit card number, or any other financial information, medical
information, or health insurance information. Some personal information
included in this category may overlap with other categories.
Collected: Yes.
Category C: Protected classification characteristics under California or
federal law.
Examples: Age (40 years or older), race, color, ancestry, national origin,
citizenship, religion or creed, marital status, medical condition, physical or
mental disability, sex (including gender, gender identity, gender expression,
pregnancy or childbirth and related medical conditions), sexual orientation,
veteran or military status, genetic information (including familial genetic
information).
Collected: No.
Category D: Commercial information.
Examples: Records and history of products or services purchased or
considered.
Collected: No.
Category E: Biometric information.
Examples: Genetic, physiological, behavioral, and biological
characteristics, or activity patterns used to extract a template or other
identifier or identifying information, such as, fingerprints, faceprints, and
voiceprints, iris or retina scans, keystroke, gait, or other physical patterns,
and sleep, health, or exercise data.
Collected: No.
Category F: Internet or other similar network activity.
Examples: Interaction with our Service or advertisement.
Collected: Yes.
Category G: Geolocation data.
Examples: Approximate physical location.
Collected: No.
Category H: Sensory data.
Examples: Audio, electronic, visual, thermal, olfactory, or similar
information.
Collected: No.
Category I: Professional or employment-related information.
Examples: Current or past job history or performance evaluations.
Collected: No.
Category J: Non-public education information (per the Family Educational
Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Examples: Education records directly related to a student maintained by an
educational institution or party acting on its behalf, such as grades,
transcripts, class lists, student schedules, student identification codes,
student financial information, or student disciplinary records.
Collected: No.
Category K: Inferences drawn from other personal information.
Examples: Profile reflecting a person's preferences, characteristics,
psychological trends, predispositions, behavior, attitudes, intelligence,
abilities, and aptitudes.
Collected: No.
Under CCPA, personal information does not include:
• Publicly available information from government records
• Deidentified or aggregated consumer information
• Information excluded from the CCPA's scope, such as:
• Health or medical information covered by the Health Insurance Portability
and Accountability Act of 1996 (HIPAA) and the California Confidentiality of
Medical Information Act (CMIA) or clinical trial data
• Personal Information covered by certain sector-specific privacy laws,
including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act
(GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's
Privacy Protection Act of 1994
Sources of Personal Information
We obtain the categories of personal information listed above from the
following categories of sources:
• Directly from You. For example, from the forms You complete on our
Service, preferences You express or provide through our Service.
• Indirectly from You. For example, from observing Your activity on our
Service.
• Automatically from You. For example, through cookies We or our Service
Providers set on Your Device as You navigate through our Service.
• From Service Providers. For example, third-party vendors to monitor and
analyze the use of our Service, third-party vendors to provide advertising on
our Service, third-party vendors to deliver targeted advertising to You, or
other third-party vendors that We use to provide the Service to You.
Use of Personal Information for Business Purposes or Commercial Purposes
We may use or disclose personal information We collect for "business
purposes" or "commercial purposes" (as defined under the CCPA),
which may include the following examples:
• To operate our Service and provide You with our Service.
• To provide You with support and to respond to Your inquiries, including to
investigate and address Your concerns and monitor and improve our Service.
• To fulfill or meet the reason You provided the information. For example,
if You share Your contact information to ask a question about our Service, We
will use that personal information to respond to Your inquiry.
• To respond to law enforcement requests and as required by applicable law,
court order, or governmental regulations.
• As described to You when collecting Your personal information or as
otherwise set forth in the CCPA.
• For internal administrative and auditing purposes.
• To detect security incidents and protect against malicious, deceptive,
fraudulent or illegal activity, including, when necessary, to prosecute those
responsible for such activities.
Please note that the examples provided above are illustrative and not intended
to be exhaustive. For more details on how we use this information, please refer
to the "Use of Your Personal Data" section.
If We decide to collect additional categories of personal information or use
the personal information We collected for materially different, unrelated, or
incompatible purposes We will update this Privacy Policy.
Disclosure of Personal Information for Business Purposes or Commercial
Purposes
We may use or disclose and may have used or disclosed in the last twelve
(12) months the following categories of personal information for business or
commercial purposes:
Category A: Identifiers
Category B: Personal information categories listed in the California
Customer Records statute (Cal. Civ. Code § 1798.80(e))
Category F: Internet or other similar network activity
Please note that the categories listed above are those defined in the CCPA.
This does not mean that all examples of that category of personal information
were in fact disclosed, but reflects our good faith belief to the best of our
knowledge that some of that information from the applicable category may be and
may have been disclosed.
When We disclose personal information for a business purpose or a commercial
purpose, We enter a contract that describes the purpose and requires the
recipient to both keep that personal information confidential and not use it
for any purpose except performing the contract.
Sale of Personal Information
As defined in the CCPA, "sell" and "sale" mean selling,
renting, releasing, disclosing, disseminating, making available, transferring,
or otherwise communicating orally, in writing, or by electronic or other means,
a consumer's personal information by the business to a third party for valuable
consideration. This means that We may have received some kind of benefit in
return for sharing personal information, but not necessarily a monetary
benefit.
Please note that the categories listed below are those defined in the CCPA.
This does not mean that all examples of that category of personal information
were in fact sold, but reflects our good faith belief to the best of our
knowledge that some of that information from the applicable category may be and
may have been shared for value in return.
We may sell and may have sold in the last twelve (12) months the following
categories of personal information:
Category A: Identifiers
Category B: Personal information categories listed in the California
Customer Records statute (Cal. Civ. Code § 1798.80(e))
Category F: Internet or other similar network activity
Share of Personal Information
We may share Your personal information identified in the above categories
with the following categories of third parties:
Service Providers
Our affiliates
Our business partners
Third party vendors to whom You or Your agents authorize Us to disclose Your
personal information in connection with products or services We provide to You
Sale of Personal Information of Minors Under 16 Years of Age
We do not knowingly collect personal information from minors under the age
of 16 through our Service, although certain third party websites that we link
to may do so. These third-party websites have their own terms of use and
privacy policies and we encourage parents and legal guardians to monitor their
children's Internet usage and instruct their children to never provide
information on other websites without their permission.
We do not sell the personal information of Consumers We actually know are
less than 16 years of age, unless We receive affirmative authorization (the
"right to opt-in") from either the Consumer who is between 13 and 16
years of age, or the parent or guardian of a Consumer less than 13 years of
age. Consumers who opt-in to the sale of personal information may opt-out of
future sales at any time. To exercise the right to opt-out, You (or Your
authorized representative) may submit a request to Us by contacting Us.
If You have reason to believe that a child under the age of 13 (or 16) has
provided Us with personal information, please contact Us with sufficient detail
to enable Us to delete that information.
Your Rights under the CCPA
The CCPA provides California residents with specific rights regarding their
personal information. If You are a resident of California, You have the
following rights:
• The right to notice. You have the right to be notified which categories of
Personal Data are being collected and the purposes for which the Personal Data
is being used.
• The right to request. Under CCPA, You have the right to request that We
disclose information to You about Our collection, use, sale, disclosure for
business purposes and share of personal information. Once We receive and
confirm Your request, We will disclose to You:
• The categories of personal information We collected about You
• The categories of sources for the personal information We collected about
You
• Our business or commercial purpose for collecting or selling that personal
information
• The categories of third parties with whom We share that personal
information
• The specific pieces of personal information We collected about You
• If we sold Your personal information or disclosed Your personal
information for a business purpose, We will disclose to You:
• The categories of personal information categories sold
• The categories of personal information categories disclosed
• The right to say no to the sale of Personal Data (opt-out). You have the
right to direct Us to not sell Your personal information. To submit an opt-out
request please contact Us.
• The right to delete Personal Data. You have the right to request the
deletion of Your Personal Data, subject to certain exceptions. Once We receive
and confirm Your request, We will delete (and direct Our Service Providers to
delete) Your personal information from our records, unless an exception
applies. We may deny Your deletion request if retaining the information is necessary
for Us or Our Service Providers to:
• Complete the transaction for which We collected the personal information,
provide a good or service that You requested, take actions reasonably
anticipated within the context of our ongoing business relationship with You,
or otherwise perform our contract with You.
• Detect security incidents, protect against malicious, deceptive,
fraudulent, or illegal activity, or prosecute those responsible for such
activities.
• Debug products to identify and repair errors that impair existing intended
functionality.
• Exercise free speech, ensure the right of another consumer to exercise
their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal.
Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical
research in the public interest that adheres to all other applicable ethics and
privacy laws, when the information's deletion may likely render impossible or
seriously impair the research's achievement, if You previously provided
informed consent.
• Enable solely internal uses that are reasonably aligned with consumer
expectations based on Your relationship with Us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are
compatible with the context in which You provided it.
• The right not to be discriminated against. You have the right not to be
discriminated against for exercising any of Your consumer's rights, including
by:
• Denying goods or services to You
• Charging different prices or rates for goods or services, including the
use of discounts or other benefits or imposing penalties
• Providing a different level or quality of goods or services to You
• Suggesting that You will receive a different price or rate for goods or
services or a different level or quality of goods or services
Exercising Your CCPA Data Protection Rights
In order to exercise any of Your rights under the CCPA, and if You are a California
resident, You can contact Us:
• By email: support@yzmdigitalmarketing.com
Only You, or a person registered with the California Secretary of State that
You authorize to act on Your behalf, may make a verifiable request related to
Your personal information.
Your request to Us must:
• Provide sufficient information that allows Us to reasonably verify You are
the person about whom We collected personal information or an authorized
representative
• Describe Your request with sufficient detail that allows Us to properly
understand, evaluate, and respond to it
We cannot respond to Your request or provide You with the required
information if we cannot:
• Verify Your identity or authority to make the request
• And confirm that the personal information relates to You
We will disclose and deliver the required information free of charge within
45 days of receiving Your verifiable request. The time period to provide the
required information may be extended once by an additional 45 days when
reasonably necessary and with prior notice.
Any disclosures We provide will only cover the 12-month period preceding the
verifiable request's receipt.
For data portability requests, We will select a format to provide Your
personal information that is readily usable and should allow You to transmit
the information from one entity to another entity without hindrance.
Do Not Sell My Personal Information
You have the right to opt-out of the sale of Your personal information. Once
We receive and confirm a verifiable consumer request from You, we will stop
selling Your personal information. To exercise Your right to opt-out, please
contact Us.
The Service Providers we partner with (for example, our analytics or
advertising partners) may use technology on the Service that sells personal
information as defined by the CCPA law. If you wish to opt out of the use of
Your personal information for interest-based advertising purposes and these
potential sales as defined under CCPA law, you may do so by following the
instructions below.
Please note that any opt out is specific to the browser You use. You may
need to opt out on every browser that You use.
Website
You can opt out of receiving ads that are personalized as served by our
Service Providers by following our instructions presented on the Service:
• The NAI's opt-out platform: http://www.networkadvertising.org/choices/
• The EDAA's opt-out platform http://www.youronlinechoices.com/
• The DAA's opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
The opt out will place a cookie on Your computer that is unique to the
browser You use to opt out. If you change browsers or delete the cookies saved
by your browser, You will need to opt out again.
Mobile Devices
Your mobile device may give You the ability to opt out of the use of
information about the apps You use in order to serve You ads that are targeted
to Your interests:
• "Opt out of Interest-Based Ads" or "Opt out of Ads
Personalization" on Android devices
• "Limit Ad Tracking" on iOS devices
You can also stop the collection of location information from Your mobile
device by changing the preferences on Your mobile device.
"Do Not Track" Policy as Required by California Online Privacy
Protection Act (CalOPPA)
Our Service does not respond to Do Not Track signals.
However, some third party websites do keep track of Your browsing
activities. If You are visiting such websites, You can set Your preferences in
Your web browser to inform websites that You do not want to be tracked. You can
enable or disable DNT by visiting the preferences or settings page of Your web
browser.
Children's Privacy
Our Service does not address anyone under the age of 13. We do not knowingly
collect personally identifiable information from anyone under the age of 13. If
You are a parent or guardian and You are aware that Your child has provided Us
with Personal Data, please contact Us. If We become aware that We have
collected Personal Data from anyone under the age of 13 without verification of
parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your
information and Your country requires consent from a parent, We may require
Your parent's consent before We collect and use that information.
Your California Privacy Rights (California's Shine the Light law)
Under California Civil Code Section 1798 (California's Shine the Light law),
California residents with an established business relationship with us can
request information once a year about sharing their Personal Data with third
parties for the third parties' direct marketing purposes.
If you'd like to request more information under the California Shine the
Light law, and if You are a California resident, You can contact Us using the
contact information provided below.
California Privacy Rights for Minor Users (California Business and Professions
Code Section 22581)
California Business and Professions Code Section 22581 allows California
residents under the age of 18 who are registered users of online sites,
services or applications to request and obtain removal of content or information
they have publicly posted.
To request removal of such data, and if You are a California resident, You
can contact Us using the contact information provided below, and include the
email address associated with Your account.
Be aware that Your request does not guarantee complete or comprehensive
removal of content or information posted online and that the law may not permit
or require removal in certain circumstances.
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us.
If You click on a third party link, You will be directed to that third party's
site. We strongly advise You to review the Privacy Policy of every site You
visit.
We have no control over and assume no responsibility for the content,
privacy policies or practices of any third party sites or services.
Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of
any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service,
prior to the change becoming effective and update the "Last updated"
date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes.
Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, You can contact us:
• By email: support@yzmdigitalmarketing.com
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